Project overview
As the Graphic Designer for TEDxQUT 2023, I developed a comprehensive visual identity for the "Double Take" themed event. My responsibilities included designing the event program layout, notebook inserts, and additional collateral materials.
Drawing inspiration from the thought-provoking theme, I crafted a distinctive visual language that balanced grungy textures with minimalist composition. This stylistic approach complemented the established TEDxQUT logo while reinforcing the "Double Take" concept—encouraging viewers to look again and discover deeper meaning.
The design system maintained consistency across touchpoints while allowing each piece to stand on its own, creating a cohesive yet dynamic attendee experience that enhanced the journey of the event.
Drawing inspiration from the thought-provoking theme, I crafted a distinctive visual language that balanced grungy textures with minimalist composition. This stylistic approach complemented the established TEDxQUT logo while reinforcing the "Double Take" concept—encouraging viewers to look again and discover deeper meaning.
The design system maintained consistency across touchpoints while allowing each piece to stand on its own, creating a cohesive yet dynamic attendee experience that enhanced the journey of the event.
Role: Graphic Designer
Tools: Adobe InDesign, Adobe Photoshop
Tools: Adobe InDesign, Adobe Photoshop
Snapshots of the event program
Snapshots of notebook inserts
