Project overview
Summary
This UX/UI re-design project for the "Who Says" salad ordering app transformed a functional but surface-level design into a thoughtful, comprehensive experience. The redesign elevated usability, accessibility, and desirability while honouring the brand's B-Corp values..
Project Timeline: February - April 2024
Status: Completed
Role: UX/UI Designer
UX Artefacts delivered: Personas, user journey map, user flow map, lo-fi wireframes, interactive prototype
Tools: Figma, Miro, Balsamiq, DALL-E
Project Timeline: February - April 2024
Status: Completed
Role: UX/UI Designer
UX Artefacts delivered: Personas, user journey map, user flow map, lo-fi wireframes, interactive prototype
Tools: Figma, Miro, Balsamiq, DALL-E
The Problem
"Who Says", a new order-online healthy fast-food business with B-Corp certification, needed a mobile app to launch their customisable salad concept. The business focuses on consumers who care about food provenance and requires solutions that honour their commitment to positive social impact and stakeholder respect.
How might we design an app that allows for meaningful customisation and respectfully addresses all stakeholder needs while ensuring a pleasant and intuitive user experience?
The Solution
This iteration allows users to choose from a menu or build their own, providing a range of customisation options catering to all persona needs. Filters are designed for users to browse options suited to their dietary or nutritional needs. Information about food provenance is front and centre on the home page, with a call-to-action (CTA) to find out more.
The process
empathise & define | unpacking persona needs + user journey mapping + user flow
Based on the research data provided, key attributes and core needs were consolidated for eight personas representing key audience groups. Key requirements were identified as a result, including food provenance information, flexible portion size selection, customisation for dietary and nutritional needs, as well as accessibility.
I zoomed in on the personal Val and created a first-time user journey, keeping in mind the requirements identified. The user goal specified here is - to find a quick, convenient way for Val to order salads that suit her dietary needs and allow them to customise based on their preferences. Opportunities were explored based on the thoughts, feelings, and pain points identified at each journey stage.
Next, I created a user flow map detailing the steps Val could take to reach the goal identified in the journey map. This was also informed by a mock dialogue between the app and the user as an exploration tool.
ideate | early sketches + wireframing
prototype | current iteration
